As Conor McGregor’s success in the Octagon has grown, so too has his notoriety outside of the cage.

In the past week alone, he has been nominated for GQ’s Most Stylish Man of 2016, RTÉ Sportsperson of the Year, and was ranked the highest of any MMA fighter in Fandom250’s list of most famous athletes.

Now, to add to all those accomplishments, he has now been featured in the latest commercial for Beats by Dre, alongside other world class athletes.

McGregor’s inclusion in the advertisement highlights his rapidly increasing profile as the most successful mixed martial arts fighter to date.

Watch the new commercial in the video above.