The UFC’s drive into the European market has continued after the organisation announced three further shows to take place on European soil this year.
With the UFC holding an event in London on Saturday, the opportunity was taken to brief the media on the company’s European plans for the rest of this year and it was announced that they will be holding events in Glasgow, Rotterdam and Gdansk before 2017 is over — all of which are UFC Fight Nights. The Scottish show will take place on a Sunday, while the events slated for the Netherlands and Poland will take place on a Saturday.
As with the UFC’s most recent event in Scotland, this one will also take place in the SSE Hydro and is set for July 16th. Rotterdam’s Ahoy Arena, the scene of last year’s Andrei Arlovski vs. Alistair Overeem main event, will host the company on September 2nd. Finally, the UFC will make their bow in Gdansk with the company’s second Polish show, following the 2015 event headlined by Mirko CroCop and Gabriel Gonzaga. The event takes place on October 21st.
“Europe remains an incredibly important market for our business and has been key to the international growth we’ve seen in recent years,” UFC Senior Vice President, UFC International and Content Joe Carr said of the event announcements. “It was only right that we committed to delivering these three events in the region in 2017.
“Our debut events in Glasgow and Rotterdam not only sold out, but were among the most successful that we held in 2015 and 2016 respectively, so the decision to return to those cities was an easy one for us. Returning to Poland made complete sense when you consider the fan following we have and level of talent our roster of athletes continues to showcase.
“We now have four European champions, and when you add to that the exponential growth in this market, it’s exciting to consider what the future of European MMA will look like.”