Proper No. Twelve Irish Whiskey is still a relative newcomer to the marketplace but it has already been involved in some of the most high profile combat sports encounters in history.
Its logo has been emblazoned on the promotion for the most lucrative boxing match in history and the most watched UFC pay-per-view of all time, and this weekend it is among the primary sponsors for the blockbuster world heavyweight title showdown between Tyson Fury and Deontay Wilder.
And to mark the occasion, McGregor asked The Mac Life to supply Fury with a complimentary bottle in advance of the fight — with strict instructions not to enjoy it until after his work this weekend is completed.
Check out the video below: