UFC CEO Dana White announced that the UFC APEX facility in Las Vegas has been rebranded as the Meta APEX under a new five-year partnership with Mark Zuckerberg’s technology company Meta. 

The facility, which has served as a central hub for UFC fight nights, Dana White’s Contender Series and other events since its opening, will continue to host UFC programming under the Meta APEX name. Zuffa Boxing and the newly introduced UFC BJJ are also set to take place at the venue.

“So as we go into the new year, the home of Contender Series, the home of some UFC Fight Nights, the home of Zuffa Boxing, UFC BJJ will now be called the Meta APEX,” said Dana White, according to various reports. “We’ve done a five-year deal with Meta. So welcome to the new Meta APEX.”

White’s announcement highlighted the multi-year nature of the agreement and positioned the Meta APEX as a cornerstone for UFC events in the coming years.

The newly named Meta APEX is scheduled to host a range of events early in the year, including the first UFC Fight Night card under the rebrand and debut Zuffa Boxing events. UFC officials have said additional events and dates will be confirmed as the schedule develops.

Since its opening in 2019, the APEX facility has played an integral role in UFC operations, particularly during the COVID-19 pandemic when it served as a primary venue for live events with limited attendance. Its continued use underscores the organisation’s emphasis on producing content both for broadcast and for in-person audiences.