In terms of sports events, it doesn’t get a whole lot bigger than the Superbowl. The annual event has become enshrined in American culture as the single biggest athletic event each year — but according to the betting figures being tallied for next month’s Conor McGregor vs. Floyd Mayweather bout, this time around the Superbowl appears to have met its match.

Kevin Bradley, the sports book manager at Bovada.lv, told Yahoo! that next month’s spectacle is trending to exceed the money laid down on this year’s Superbowl.

“We knew this fight would be big, potentially even bigger than the Super Bowl, but now we are almost certain it will be,” Bradley said. “The recent trash talking and promotional tour is only encouraging bets and at this rate we cannot even imagine how much we will take on it. One thing is for sure though, we will need Mayweather huge.

“A McGregor early round KO as he promised would be a potential disaster and is partly a reason we are giving a great price on Mayweather at the moment.”

McGregor’s odds to win have halved since the fight was announced, though Mayweather still remains the favourite in the eyes of the bookmakers.