It’s expensive being a combat sports fan nowadays.

Whether it’s boxing or mixed martial arts (or, even more worryingly for your wallet, both) it can cost a pretty penny to navigate the various streaming platforms and broadcasters to keep pace with the latest breakout stars and world title contenders; a fact made more evident by the eye-watering ticket prices for the upcoming UFC event in the Las Vegas Sphere.

But one man who has lobbed countless money at both sports, the Saudi Arabian head of the Middle Eastern country’s General Entertainment Authority, Turki Alalshikh, says that he has a plan to make top level boxing a little more affordable to the average fan.

“You mention the PPV, I think this is my next big fight,” he told talkSPORT when discussing the possibility of finally arranging the long-anticipated Tyson Fury vs. Anthony Joshua bout, as noted by MMA Mania.

“I dream of a PPV with a good price to make the fans happy and subscribe and get them to watch it legally. Usually when I see a high PPV [price], a lot of people go and watch the fight illegally, and this is not healthy for boxing and the platform.”

“What I will try to push is to have our Riyadh Season shows at less than £20 in England and less than $20 around the world. I would prefer to have one million fans subscribe and buy the PPV for $20 than less than 500,000.”

Alalshikh’s relationship with the UFC expands this month at the UFC Noche event which is being co-promoted by the Saudi state. In addition to the ticket prices, some of which cost several thousand dollars, the current UFC PPV price is just less than $80 — which is in addition to a paid subscription to ESPN+.

And according to Alalshikh, if combat sports’ promoters wants to root out illegal streaming, the only way to do so is to reduce costs to the consumer.